A few logos—whether the franchise still exists or not—include more than meets the eye. An homage there, a tip of the cap here, and perhaps a history lesson within the art. You might have ...

Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look.

The Edmonton Oilers have been on a roll when it comes to creating new logos for specialty game nights this season.

The transition came with a new name, The Knoxville Smokies, and new logos. Artists behind the new designs said they drew ...