By utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where ...

Consumers often have a mixed relationship with technology seeing it as both a friend and a threat. It is the job of marketers ...

From the proposed changes to ad rules around junk food to the pull back on media spend at the end of last year, it’s been a ...

Packaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six ...

In the first of a monthly insight column, Reality Check, insight specialists Andrew Tenzer and Ian Murray of Everyday People ...

October’s budget may have impacted recruitment intent as it drops to its weakest level since the pandemic.

Since rebranding from the Federation Cup in 2020, the women’s tennis team competition has undergone changes including a new ...

Having built a dedicated “core audience” of young fans, chicken wing brand Wingstop UK is aiming to stay true to its “youth ...

The telecoms giant started it Sustainable Media Programme in October 2022 with the goal of delivering emissions reductions ...

The latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ...

Almost a quarter (23%) believe having a good credit history will help reduce or pay off debts, 17% say it will free up more ...

As retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?