Struggling to accurately measure the impact of your marketing and advertising spend? To understand the cause-and-effect relationships in its marketing, Indeed started using Snowflake Data Clean Rooms.

Advertising & Promotions - Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.

Digital transformation relies on a data-driven strategy to improve decision-making, optimize operations, and enhance customer ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

One of the best ways to beat your rivals is to look at what they're doing and improve on it. It's not always easy to figure out what your competitors are up to, though. Where do you begin your search?

Consumers in the United States say television and print are the advertising mediums that they trust most, according to recent research from Clutch. The report was based on data from a survey of 1,030 ...

Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey & Company. The report was based on data from ...

Learn the 10 common mistakes B2B marketers make when measuring total addressable market (TAM) and how to avoid them.

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

Those of us who spend any significant amount of time watching online video are likely smitten with the inspirational TED talks. But what do we know about the local TEDx events? I am glad to report ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...