After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close ...

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world ...

The ‘Gangoogly’ ad with Sourav Ganguly, produced by Bare Bones Collective for Google, is a nostalgic tribute to cricket ...

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology ...