Mark Read has maintained “it’s tough out there for big, creative agencies” across the sector after the decline at WPP’s own ...

In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that ...

Patagonia CEO Ryan Gellert has a message for President Donald Trump: Do not sell U.S. public lands. In an op-ed published by ...

In the creative sector, discussions about work-life balance often focus on women, while the challenges of working fathers ...

The brand could further tap into that narrative by establishing itself as a partner for consumers in overcoming the ...

Fellow Duolingo characters Falstaff, a bear, was killed via illegal hunting; Zari, a teenage girl, died from lack of a bidet ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in ...

The brand reports that sales of the Bic EZ Reach, designed for hard-to-reach spaces, have achieved a 6.3% increase in dollar share in non-refillable pocket lighter category since the campaign’s ...

‘Never Become a Former New Yorker’ encourages homeownership within the five boroughs instead of suburban areas. In a campaign that would irritate any proud New Jerseyan, StreetEasy released its new ...

Sojka recently worked with the brand and Khalifa on a music video advertisement, Clear the Air, that leaned into the ...

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...

Electronic Arts has shortlisted Group M and IPG Mediabrands in its media planning and buying review. Campaign understands ...