UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...

Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising ...

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.