AI is helping the company make strong first impressions in “low-consideration categories” like household products, Pokhriyal said. AI is being used to track consumer attention and optimize creative ...

Maple Leaf Foods has named a new chief supply chain officer as part of the final phase of commercial and operational realignment. Unilever’s partnership with Amazon has required the company to take a ...

J.M. Smucker includes a portfolio of well-known brands such as Folgers, Milk-Bone, and Donettes across the pet food and snacks, away from home, coffee, sweet baked snacks, and frozen handheld ...

Supply chains aren’t getting simpler. In fact, they grow more complicated by the day. With geopolitical issues such as tariffs clogging up international efforts and companies expanding networks to ...

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends. NRF’s Big ...

The Extra Strength segment is one area, in particular, where consumer goods companies can elevate promotional efforts to differentiate themselves from competitors. It claimed the highest category ...

In today's volatile market, CPG companies face immense pricing challenges due to persistent inflation and rapidly shifting consumer behavior. Even seasoned analysts ...