Adopt will become a part of Publicis Connected Media as part of the acquisition.

Gary Vaynerchuk criticized the ad industry's approach to organic social content during his keynote Q&A session at Possible.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Jonas, Dude with Sign, Lil Cherry and Paul Olima star in a spot where creators trade online attention for something better.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...

Unlock a selection of free stories, preferred subscription rates, and daily newsletters.

5 ways brands can build relationship-driven models that deepen emotional connection, personalization and customer value ...

Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

One key to Roundel’s success is its omnichannel execution—reaching consumers not only on Target’s owned platforms but also ...

BuzzFeed will use Shopsense AI technology to add shoppable carousels to its articles.

This week's top 5 covers a pet-adoption leave policy and The New Yorker's kaleidoscope of covers for its 100th anniversary.