Karen Reese said she was in church when the inspiration hit to put on a sports conference with experts to help parents ...

Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...

On Jan. 31, 2024, Skrmetti sued the NCAA to loosen its stranglehold over NIL. That led to a showdown in a federal courthouse ...

The NCAA has settled the lawsuit with the attorneys general of Tennessee and Virginia and other states over its rules ...

The NCAA and the attorneys general of Tennessee and Virginia agreed to settle an antitrust lawsuit brought by the states in ...

LSU football upped its NIL operation with a new addition on Thursday. Per a report from CBS Sports and 247 Sports, Keava Soil ...

FAYETTEVILLE, Ark. — The 95th General Assembly is now in session in Little Rock. Arkansas fans will be watching closely the ...

Texas quarterback Arch Manning is already expected to be the team's starter for the 2025 season, and he scored another win ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

The importance, impact and potential of NIL is limitless. For now, Texas holds on to amateurism and still boasts some of the ...

Life is good for Texas Longhorns quarterback Arch Manning. The next big thing of college football just signed a massive NIL ...