It was the first day Nielsen has measured where streaming services exceeded 50 billion viewing minutes. While the football games were dominant, other services did well with holiday movies like “Elf” and “Home Alone.” The second most-streamed day ever came two weeks later, when Prime Video showed an NFL Wild Card game on Prime Video.

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that December 25, 2024 was the most-streamed day of television in the U.S., in its history of measurement.

Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company.