This is called the "dub," and it usually requires voice artists to record the lines in this new language—in a way that matches the original tone of the show or movie. This requires time and money, something studios aren't always willing to part with.

The pilot program will initially feature 12 licensed movies and series that previously lacked dubbing support.

Amazon’s Prime Video has launched a pilot program using AI tools to dub select movies and series into English and Latin American Spanish. The initiative, which launched Wednesday, is intended to make the streaming service’s “vast streaming library accessible to even more customers,