While the electric luxury SUV market continues to grow with models from all sorts of different automakers, it seems an electric Land Rover Defender isn’t coming anytime soon.Land Rover’schief commercial officer Lennard Hoornik told Autocarmagazine that it’s simply too difficult to just stuff batteries into the current Defender’s platform,

Jaguar Land Rover's Chief Commercial Officer, Lennard Hoornik, says that the Land Rover Defender isn't likely to see an electrified variant within this current generation. Rather, packaging concerns have forced Land Rover to push back the electric Defender while design teams work on a new model that will better accommodate an electric drivetrain,

The Defender is the best-selling member of the JLR family, and the one that has been steadily gaining in popularity for the past five years—a rare occurrence in the auto industry, where models normally lose ground as they age.

With 626 hp, the Octa is the most powerful Defender ever, but it is also the most capable. To understand the auto industry, always follow the money. When the current Land Rover Defender launched for 2020 it was targeting those in search of rugged,

Although an electric Defender is definitely in the offing, it will happen by the end of the decade on a different platform from the D7x of the current Defender

This remains largely familiar from the core Defender, and that’s a very good thing. This is still a fantastic SUV interior; chunky and industrial in its design but rendered luxurious by the hushed refinement, strong fit and finish and high-quality materials.