We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

In addition to nurturing brands in-house (with nonsparkling concepts more than half of the innovation pipeline), the company has recently bulked up its presence in categories such as coffee and sports ...

Cola's 'half time' campaign for the ICC Champions Trophy 2025, PepsiCo came out with a full-page newspaper advertisement ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

With its latest advertisement and pricing, Pepsi has launched the latest Cola War against rival Coca-Cola. Timed with the Champions Trophy semifinal match between India and Australia, it coincided ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

Beverages in India bear an excessive tax burden in global comparison. Easing it would push informal players back, boost the ...

Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their commitments to diversity, equity and inclusion programs.

And the latest move in the beverage space is by Celsius, the energy drink company which makes the highly popular alternative ...