Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During the last Devices and Services event in 2023, Amazon announced a gen AI-powered 'Alexa+' or Alexa Plus and a new user interface coming to an Echo device near you, and the company is now making it more real than ever before.

About 18 months after the company first previewed the “next-gen Alexa” built with generative AI, it unveiled Alexa+, and early access will be available starting in March. Alexa+ will exist alongside the older Alexa and will cost $20 a month,

Amazon focused heavily on agentic AI features for Alexa+, including the ability to draft and send text messages and emails to contacts. This is not especially new or revolutionary given the recent agentic AI explosion in the tech world, but it's still worth talking about.