Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Lewis Hamilton will be racing for Ferrari for the first time this weekend. Celebrate his first race by sporting your own red ...

Scroll down for our pick of the best trainer brands to have on your radar this season, from English heritage labels to bold ...

Novak Djokovic, Rafael Nadal and Roger Federer are the dream names when it comes to endorsement for companies, not just on ...

From the 2026-27 season onwards, the official matchball for the Bundesliga and second division will come from German athletic ...

From sports bras to tank tops to joggers and dresses, we've rounded up the best plus-size activewear pieces based on quality, ...

Reformer Pilates - but make it virtual. As an avid Reformer fan, when I heard about, I had to try it. Think a Pilates take on a Peloton, the machin ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Asos sportswear director Tim Williams reveals a glimpse into the etailer's strategy for growing its sportswear division ...

The German sportswear giant that broke ties with Ye over his antisemitism is donating 250 billion euros it made from ...