Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of ...

Athlos is one of three organizations intent on up-leveling the sport in 2025, along with the new Grand Slam Track league and ...

The growth of women’s sports offers brands and investors a new audience, new revenue streams and high returns. It is ...

The NCAA will initially pay the women's March Madness teams 26% of the TV deal, which is the same percentage that the men's teams got in the first year that performance units were introduced (1991).

Men’s college basketball teams have received payouts for appearing in and playing in the NCAA Tournament since 1991. Now, the ...

There’s a tsunami sweeping over the sports world these days, and women are riding high on the wave. Basketball, soccer, softball, flag football and almost any other competition you can think of, ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.

OBS chief Yiannis Exarchos tells Broadcast Sport about what he believes needs to be done to promote women's sport ...

There’s no denying it — the Caitlin Clark effect is still alive and well in women’s college basketball, even though she’s a ...

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

Emblazoned with hundreds of stylized Big 12 logos, the court has become the butt of jokes for college basketball fans.

There’s just one barrier that we still have to overcome, and it’s the most formidable one by far: the average male fan. This ...