While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in their quest to connect with millennial and Gen Z consumers, who often favor ...

Typography is a powerful brand tool that can add visual meaning ... Global Marketing works with University communications leaders to ensure that the graphic design staff have access to these fonts.

Typography is an essential component of visual communication, branding, and design. However, creating custom fonts has ...

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive ...