“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

In a conversation with Shailja Tiwari, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the company's marketing strategy, revenue growth plans, and market ...

Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

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Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

New Delhi: Akshat Arora, former Head of Marketing and Product at Tim Hortons ... build consumer engagement through offline and online channels, and strengthen the brand’s competitive edge ...

He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.