In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

Offline mobile retailers are resisting this shift, arguing that quick commerce undermines the traditional retail ecosystem ...

Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

I swear he thinks he ordered General Patton to march with him into the Sierra Nevada and turn a really big golden spigot.