In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

Successful CRM strategies rely on high-quality data, predictive analytics, and AI-driven automation to deliver seamless ...

Offline mobile retailers are resisting this shift, arguing that quick commerce undermines the traditional retail ecosystem ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

Signals Gateway efficiently manages and regulates data flow across multiple destinations, ensuring high tracking accuracy ...

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, ...

At 21 years old, the musician and champion for individuality has figured out her niche. Her next mission is to help you ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

In a major crackdown on ticket black marketing for the upcoming India-England One-Day International (ODI) at Barabati Stadium ...