As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Augmented Reality (AR) and Virtual Reality (VR) are game-changers in experiential marketing. They allow brands to create immersive experiences that are both memorable and engaging. For example ...

In a world where advertising is everywhere, customers are growing increasingly savvy—and fed up—with sneaky marketing tactics designed to manipulate and mislead. From hidden fees and ...

Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.

Below are examples of approved marketing campaigns that successfully incorporate the UAB brand. Every marketing campaign should have a launch and end date and be submitted for marketing approval prior ...

Questions is a periodic feature produced by Cornerstone Research, which asks our affiliated experts, senior advisors, and professionals to ...

For example, a finance department may keep track of how many new vendors they register within their accounting information system each month. A marketing department measures how many clicks each ...

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A consumer-driven global economy has forced companies to become more creative than ever when marketing goods and services to consumers. An online international marketing management degree can ...

We’re driven by science and that also means having science-based targets. For example, in managing our carbon emissions we’ve had the targets from our operations confirmed by the Science Based ...