Most importantly, a marketing plan must be aligned with the company's business plan. "Don't even think of waging a battle or producing marketing materials without a plan," advises Jay Conrad Levinson, ...

Your business plan can demonstrate your comprehensive understanding of your market and business model, and your realistic approach to achieving your goals. Although a business plan might not be ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

market research, creating a business plan, securing funding, and developing a marketing strategy. It also requires decisions about a business’ location, structure, name, taxation, and registration.

Of course, even the best business plan relies on estimates and guesstimates, as it's impossible to predict market changes, developments, and future performance under such conditions. Ultimately ...

In the ongoing debate over how to revitalize the economically stagnant and partially vacant Market East corridor, the city’s ...

Boyd Group Services has launched its latest five-year goal that it says will “drive growth and enhance profitability” through ...