Most importantly, a marketing plan must be aligned with the company's business plan. "Don't even think of waging a battle or producing marketing materials without a plan," advises Jay Conrad Levinson, ...

Your business plan can demonstrate your comprehensive understanding of your market and business model, and your realistic approach to achieving your goals. Although a business plan might not be ...

market research, creating a business plan, securing funding, and developing a marketing strategy. It also requires decisions about a business’ location, structure, name, taxation, and registration.

Of course, even the best business plan relies on estimates and guesstimates, as it's impossible to predict market changes, developments, and future performance under such conditions. Ultimately ...

In the ongoing debate over how to revitalize the economically stagnant and partially vacant Market East corridor, the city’s ...