Dodgers superstar Shohei Ohtani and American footwear and apparel brand New Balance surprised the masses after announcing a multi-year partnership in 2023.

Ellen Lupton — renowned curator, design expert, author, and self-professed typography geek — comes to Aspen on Thursday to ...

The logo’d court at the Big 12 Tournament is causing quite a stir. It’s cool or crass, awesome or an eyesore, depending on ...

The 80s were all about bold colors, neon lights, and futuristic-yet-retro aesthetics. But what if today’s biggest brands ...

By Victoria Mejicanos, March 11, 2025 A recent post on Cal Poly Pomona’s subreddit page sparked a conversation about student involvement in the rebranding initiative after highlighting similar ...

The Arkansas Travelers will be honoring their ballpark pup, Dizzy, with a week of rebranding of their logo, team name, and ...