Two new initiatives will carry the "AMP" branding, with one focused on ad sales and marketing, and the other on content ...

Several measures have been enforced to reduce smoking worldwide, including the banning of tobacco advertising, promotion, and ...

Whether we conceptualize retail media as distribution or advertising or both may seem like arguing over the definitions of ...

After all, marketing itself is somewhat narcissistic ... media strategy, creative and advertising agencies. Do I qualify?

And they don’t have much, if any, opinion on the behind-the-scenes mechanics of marketing campaigns. But on some fundamental level, they do sense the contrast between the eerily perfect ...