Two new initiatives will carry the "AMP" branding, with one focused on ad sales and marketing, and the other on content ...

Several measures have been enforced to reduce smoking worldwide, including the banning of tobacco advertising, promotion, and ...

Whether we conceptualize retail media as distribution or advertising or both may seem like arguing over the definitions of ...

And they don’t have much, if any, opinion on the behind-the-scenes mechanics of marketing campaigns. But on some fundamental level, they do sense the contrast between the eerily perfect ...

The terms “migrant” and “refugee” are often used interchangeably but it is important to distinguish between them as there is a legal difference. Who is a refugee? A refugee is a person who has fled ...

Affiliate marketing is a type of advertising where a company pays influencers ... "For fashion and beauty, they tend to offer anywhere between 4–20 per cent." Electronics, which she says has ...

Advertising is not as inclusive as it should be. This isn’t a question, something to wonder about, or something to prove through research. Everyone in marketing is aware that campaigns tend to ...

In the fast-evolving digital landscape, businesses are increasingly reliant on cutting-edge advertising and marketing tools to reach their target audiences, streamline operations, and drive measurable ...

“We estimate both companies have an approximately 50/50 split between advertising and marketing services, setting up a strong position not only in creative and media, but also across areas like ...