The company that houses WWE and UFC is set to step in the ring with a new boxing promotion as part of a business deal with Saudi Arabia

NEW YORK - UFC chief executive officer Dana White spent hours Wednesday afternoon extolling the business potential of modern boxing-the very sport he has repeatedly called corrupt in the past. Through UFC parent TKO Group Holdings,

After years of speculation, Dana White has entered the boxing game. White is set to be a part of the executive leadership of a new boxing promotion that is a partnership between Turki Alalshikh, Sela and TKO Group Holdings, Inc., the three parties announced on Wednesday.