The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.

If you've ever wondered why YouTube goes so hard on ads when they make the experience so miserable, well, there's your answer.

Social media platform X is boosting advertising through a partnership with Magnite (NASDAQ:MGNI), Business Insider reported Friday, as the Elon Musk-led company tries to overcome sluggishness by ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. The post 6 B2B paid media platforms where you can ...

Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, ...

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Invest Buffalo Niagara, the regional economic development organization, said Canadian companies are worried about the impact of potential tari… Lackawanna officials say the short-term rentals are ...

Barwood Capital, the real estate investment and development specialist, is investing for growth with a new senior hire and ...