Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.

Ad fraud is a major headache for the digital advertising industry. From bots pretending to be real users to fake clicks ...

Just about all of the big names in tech have now faced issues with EU regulations, but Meta has been unique in its insistence ...

Sara Badler Chief Advertising Officer, North America The Guardian Sara Badler is responsible for driving advertising revenue ...

Are Super Bowl ads the nail in the coffin for tech bubbles? We'll soon find out after this year's games, which are slated to ...

The phrase “content is king” was first coined in 1974 in the magazine industry and perhaps most famously repeated by Bill ...

New York magazine is planning 15 pop-up, subscriber-only newsletters this year, up from nine last year.

They say entrepreneurs are the architects of innovation, the conductors of disruption, and the masters of reinvention. Meet ...

The chief executive of listed media platform Future plc, which owns price comparison business GoCompare, has said its focus will be on the execution of its growth strategy. The group said in ...

Alphabet faces scrutiny over AI spending as its Q4 earnings report approaches. Concerns grow about slower growth in advertising and cloud sectors.

Barwood Capital, the real estate investment and development specialist, is investing for growth with a new senior hire and ...