Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.

Ad fraud is a major headache for the digital advertising industry. From bots pretending to be real users to fake clicks ...

Sara Badler Chief Advertising Officer, North America The Guardian Sara Badler is responsible for driving advertising revenue ...

They say entrepreneurs are the architects of innovation, the conductors of disruption, and the masters of reinvention. Meet ...

A new culinary experience is being proposed as part of a £1.2m project to breathe new life into the historic Buttermarket in ...

Barwood Capital, the real estate investment and development specialist, is investing for growth with a new senior hire and ...

The court concluded that the e-commerce giant told subscribers that it could alter or discontinue membership benefits at any time.

Flow”—the acclaimed animated cat movie that’s been nominated for a Best Animated Feature Oscar—is coming soon to streaming on ...

Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ...