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Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...

The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics ...

This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning LLMs and developing AI agents—and evaluates their role in shaping the future ...

Ram Jalan talks about how the prompt revolution is reshaping creativity, emphasising that the future belongs not to those who ...

Top film and TV marketing executives gathered at A.O.C. restaurant in Los Angeles Tuesday night for a private dinner and ...

The Drum was in attendance at this celebration of the city’s finest creative agencies, catching up with some of the night’s biggest winners, including creative director and graphic designer Markham ...

Aimco is hosting a panel on “how AI is transforming influencer marketing in Australia”.The announcement:The Australian ...

Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...

In a world obsessed with data and algorithms, has creativity taken a backseat? Here's what industry experts have to say.

Accenture Song CEO David Droga talks all things AI in the first episode of Fast Company’s ‘Brand New World’ podcast. David ...

The marketing-campaign-meets-public-art exhibition was installed in late ... "If we are living in this sea of huge million-dollar gargantuan (advertising) in places like Times Square, perhaps ...