Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

Anthony Edwards, Adidas team for yet another AE 1 release. Check our Sneakers news for more upcoming releases and breaking ...

A Stunning Throwback by AdidasAdidas is poised to take the helm from Nike for the Liverpool FC 2025-26 season kit, promising ...

Celtic FC are proud to unveil the brand new adidas Originals Irish Origins collection today, a range that celebrates both the ...

With Adidas set to take over the reigns of next season's Liverpool FC kit, fans could expect a stunning 90s throwback and ...

Are you eyeing Anthony Edwards' latest Adidas AE 1 drop? Check our Sneakers news for more upcoming releases and breaking ...

Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...

Having made its triumphant return to the club scene and on some special edition international kits over recent months, adidas ...

LA Clippers guard James Harden debuted adidas Harden Volume 9 in the "Arizona State" colorway against the Phoenix Suns.

The wait is over for fans wondering what Minnesota Timberwolves guard Anthony Edwards' latest sneaker design will look like. On Thursday, Adidas leaked an image of the highly anticipated AE2 design, ...