In a first of its kind promotion for Apple TV+, the cast of "Severance" appeared in character, working in a pop-up glass office at Grand Central Terminal.
The pop-up began when a large glass box appeared in Grand Central's Vanderbilt Hall, containing a replica of the four-seated desk from Lumon's Macrodata Refinement department. Hired actors playing Lumon employees sat at their desks, doing Lumon things (by which I mean, sorting numbers while not having a clue what said numbers mean).
Grand Central Madison opened two years ago as the largest passenger rail terminal built nationwide in 67 years,
Adam Scott reflected on the viral 'Severance' marketing stunt held in New York City, joking that no one 'peed for 3 hours' while in the glass cubicle.
Sagehall is teaming up with RXR Realty to help recapitalize one of the real estate investment giant's office assets in Midtown Manhattan, 530 Fifth Avenue, for $180 million, according to a report from the Commercial Observer.
Severance’s marketing from Apple TV+ is cranking up, with a new pop-up in New York City’s Grand Central Station featuring ‘Lumon employees.’
This is all happening ahead of the release of the second season of Severance, which is premiering on January 17 on Apple TV+. In the psychological thriller starring Adam Scott, John Turturro and Patricia Arquette, a company implants chips inside its employees' brains that basically split their personalities into at-work and outside-of-work ones.
The second season of hit television show Severance is set to be available to stream starting tomorrow, and Apple is continuing to promote the
At Grand Central Terminal, Apple TV+ set up a glass cube of sorts with a set of Lumon Industries-style desks, straight out of the Macrodata Refinement floor. Originally, the computers were staffed by actors in suits pretending to do, well, whatever people at Lumon Industries actually do. (What is Macrodata Refinement for again?)
The cast of Ben Stiller's "Severance" made a surprise appearance as their characters inside a glass box at Grand Central in New York City.
A hit Apple TV+ show held a surprise pop-up in NYC yesterday ahead of the series second season debut that received a 100% from the site Rotten Tomatoes.
Grand Central Terminal works as a fitting location for this pop-up thematically as it is where commuters change between their home and work lives on the way to and from work. Photo Property of Bell Works The real-life location of the Lumon Technologies office is the former Bell Labs building in Holmdel,