Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and PGA.

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the ...

SeenThis recently announced a partnership with Exverus Media to power their new Social Reach product with its streaming ...

Typeface today announced the launch of a new Marketing AI Platform to reimagine the entire content lifecycle with a suite of ...

While gin is having a moment, with the super-premium category surging by 16% in 2023, the botanical booze is still dwarfed by the sales of whiskey and vodka in the U.S., according to the Distilled ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

A majority (54%) of Americans say they are creeped out when they see advertisements that are personalized based on their online behavior, according to a new report from YouGov. US consumers were the ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Twitch is attempting to woo more creators to its platform — and keep those who are already there — with its latest features, a move that could help it maintain share against streaming competitors like ...