After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close ...

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology ...

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world ...

The ‘Gangoogly’ ad with Sourav Ganguly, produced by Bare Bones Collective for Google, is a nostalgic tribute to cricket ...

Phanimohan Kalagara, Global CTO of Gracenote, speaks on leveraging AI-driven metadata to revolutionize media discovery, contextual advertising, and global content personalization ...

MIB minister Ashwini Vaishnaw interacted with national as well as regional news media ahead of the Waves summit ...

Luxury menswear house Madhav Agasti has unveiled its latest sartorial masterpiece: “Delhi x Mumbai”, a bold exploration of ...

Aakash Educational Services has launched a bold new brand campaign in partnership with Sideways. This campaign challenges the ...

Facebook founder Mark Zuckerberg has been concerned about the social media platform losing out on cultural relevance, media networks said quoting internal mails that date back to April 2022. The ...

Marketing experts share that foreign varsities are tapping hyper-local strategies to build long-term trust and local presence ...

Globally, sensory marketing has gone viral as brands realize the power of creating immersive, multisensory experiences. From ...

While Abhishek Singh has been appointed Director General of National Informatics Centre under MeitY, Prabhat will be ...