Niket Kumar, Founder, Unconventional, writes that as automation floods the market with content, the role of the human ...

A new study by CrispInsight and Kadence International reveals that IPL ad recall varies significantly across gender and age, ...

As India’s OTT ecosystem matures with over 130 million subscriptions, content aggregators aim to ease platform fatigue, but ...

With over half of new sign-ups now coming from its ad-supported plan, Netflix is betting big on advertising revenue growth, ...

As American regulators take on tech giants, the ripple effects could transform global digital markets, competition policy, and consumer experience ...

4. Beastlife announces Rinku Singh as its brand ambassador Indian cricketer Singh has officially partnered with BeastLife, coming on board as a brand ambassador to support the brand’s mission of ...

This week’s top 7 campaigns include Lovetc, Google, Ozone, Britannia 50-50, Motorola, Vadilal and Agoda with Atlys ...

New Delhi: Aaj Tak Radio’s podcast ‘ Teen Taal’ marked the live recording of its 100 th episode from Season 2 with an event ...

Positioning WAVES as a first-of-its-kind initiative, Vaishnaw said the summit aims to become a global platform for the media and entertainment industry, akin to how the World Economic Forum functions ...

Operating EBITDA of the news network nearly doubles to Rs 33 crore, led by tight cost control, stronger ad pricing and ...

IPRS officer Prabhat elevated to the position of Additional Secretary in the Ministry of Information and Broadcasting ...

Investors, including Bala Sarda, Saurabh Munjal, Kirti Jangra, also joined cap table over two rounds. The company also saw ...