Ad Age asked industry executives who know and have worked with John Wren and Philippe Krakowsky how the CEOs’ strengths, ...

Form meets function in this billboard campaign from the Indian food company, which made good use of OOH inventory that was ...

John Moore, the global CEO of Mediahub, is set to leave the IPG Mediabrands agency and retire from advertising.

Many brands never make it to 100 years old. Kleenex did last year, and John Starkey, a relative newcomer who became president of North America Family Care at Kimberly-Clark in May, got to oversee a ...

Perplexity, ChatGPT, Gemini, Claude and others are forcing marketers to rethink how their brands are portrayed on the ...

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.

Last year, Kia ran an emotional spot to promote its electric EV9 crossover, which had recently gone on sale. The “Perfect 10” ...

Audio advertising has traditionally seemed difficult to measure, but a new methodology from Audacy and Claritas proves that ...

Apple remained the most valuable brand, growing its valuation by 11% to $574.5 billion in 2024. Except for 2023, when it ...

Super Bowl teasers for Pringles and Totino’s Pizza Rolls, and the return of ESPN’s Big Ring.

Brian Lesser makes his first changes to GroupM’s global agency structure, including new chief client officer and chief ...

Netflix reported subscriber growth and is raising prices, with its most popular U.S. plan going to $17.99 a month.