Adopt will become a part of Publicis Connected Media as part of the acquisition.

Gary Vaynerchuk criticized the ad industry's approach to organic social content during his keynote Q&A session at Possible.

See Primanti Bros.’ lawsuit against itself, Drumstick’s collab with WWE and Kenneth Cole’s mental health initiative with ...

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

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Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

One key to Roundel’s success is its omnichannel execution—reaching consumers not only on Target’s owned platforms but also ...

BuzzFeed will use Shopsense AI technology to add shoppable carousels to its articles.

This week's top 5 covers a pet-adoption leave policy and The New Yorker's kaleidoscope of covers for its 100th anniversary.

Unlock a selection of free stories, preferred subscription rates, and daily newsletters. These executives are building AI ...

Ad Age Editors Roundtable will focus on the shifting creator economy landscape.