Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

In a Super Bowl commercial theoretically designed to extoll the virtues of its Gemini AI chatbot, Google actually faked the AI part, according to The Verge. The ad, in which a bus

Google debuted a pair of new Super Bowl commercials that portray AI as a technology that’s as central to people’s lives as the phone or computer they access it on. But, like some of Google’s other Super Bowl ads, the company is once again attempting to make you pull out your tissues in between plays.

Google simply cannot escape the drama related to its Super Bowl Sunday ad campaign that is supposed to promote its Gemini AI model. What was originally thought to be a bit of hallucinated information from Gemini—which would be bad all on its own—turns out to have not even come from Gemini at all.

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

In attempting to advertise the functionality of it’s AI model Gemini, Google accidentally create an advertisement for the greatest flaw of AI tools: their affinity for just making stuff up. The Verge recently caught that Google had to fix its planned Super Bowl Sunday ad promoting Gemini because the text of an answer provided by the AI model that the company is infusing into everything happened to get its information wrong.