Texas Longhorns star quarterback and NFL scion Arch Manning has signed a reportedly massive deal with energy drink giant Red Bull. Manning has officially sealed a major NIL deal with Red Bull, marking a significant step in his journey as one of the most marketable athletes in college sports.

Manning, who has yet to be a full-time starter in college football, is regarded as the most marketable amateur athlete in sports, with a $6.6 million NIL Valuation, according to the ON3, outpacing every other college and high school athlete.

Archie Manning, the NFL Hall of Famer and grandfather of Arch Manning, had said his grandson wouldn't sign any NIL deal until he became a starting QB.