Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Lewis Hamilton will be racing for Ferrari for the first time this weekend. Celebrate his first race by sporting your own red ...

Scroll down for our pick of the best trainer brands to have on your radar this season, from English heritage labels to bold ...

From the 2026-27 season onwards, the official matchball for the Bundesliga and second division will come from German athletic ...

Reformer Pilates - but make it virtual. As an avid Reformer fan, when I heard about, I had to try it. Think a Pilates take on a Peloton, the machin ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

The Handball Cup SPZL is actually new. It’s not a shoe from the past, but a reinterpretation of the shoe. Aspden says there’s ...

Asos sportswear director Tim Williams reveals a glimpse into the etailer's strategy for growing its sportswear division ...

The German sportswear giant that broke ties with Ye over his antisemitism is donating 250 billion euros it made from ...

Having made its triumphant return to the club scene and on some special edition international kits over recent months, adidas ...

Adidas AG accelerated to double-digit revenue growth for the 2024 full-year period, with currency-neutral (cn) revenues ...

Adidas’ full-year 2024 earnings call on Wednesday included a sneak peek at what appears to be NBA star Anthony Edwards’ ...