Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

Efecan Kultur gained popularity on TikTok by capitalizing on his mukbang videos, a type of content where people eat huge ...

The president says he's is working with "four different groups" on a TikTok purchase. Here's who has expressed interest in ...

Regardless of TikTok's future in the U.S., make your videos creative and innovative, and watch your engagement rise.

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

TikTok creator Suzanne Lambert created a viral trend mocking "Republican makeup," and many prominent MAGA women make the ...

TikTok has become Gen Z’s go-to therapist. But when viral trends replace professional diagnosis, the consequences can be dangerous.

The law requires TikTok's Chinese parent company, ByteDance, to sell its U.S. assets in order to continue operating in the ...