The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was ...

Tennis fans all over the world are excited about the Sunshine Double. Not only do they get to see WTA World No. 2 Iga Swiatek ...

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.

They say there's no such thing as bad publicity, which is perhaps just as well for an attempt to transform the image of women ...

The Women’s Tennis Association (WTA) has rolled out a new identity in a bid to transform the sporting body into an ...

Serena Williams is taking strides in her career outside of tennis. The tennis champion will be joining the ownership group ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

The world No. 1 spoke on designing the tiger seen on her tennis sneakers ahead of the Dubai Duty Free Tennis Championships.

Tennis fans reacted to the WTA's latest logo, which will reportedly make its debut at the 2025 Indian Wells Open. The WTA 1000 tournament in California is scheduled to take place from March 2 to ...