Puma has filed a notice of opposition over Sun Day Red's tiger logo, which it argues is too similar to its own.

The logo for the Nintendo Switch 2 console seems to have leaked online, suggesting that the name is not just a placeholder.

The Nintendo Switch 2's logo is supposedly leaked online, giving players a possible confirmation of the new system's official ...

Is artificial intelligence more suited to a dreamer's fantastical land than to your practical need for a brand identity?

In recent years, ‘30 a week’ is eclipsing the old advice of ‘5 a day’ when it comes to our fruit and veg intake - but how good is it really for us, asks Sadhbh O’Sullivan ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Mary Shelley in "Frankenstein." Stanley Kubrick in "2001." We've long been warned about our inventions turning on us, and it ...

If Ichiro Suzuki is elected into the National Baseball Hall of Fame on Tuesday -- which he could potentially do as the first position player with a unanimous vote -- it’s widely expected that when ...

Smart devices like baby monitors, fitness trackers and internet-connected appliances could soon carry labels certifying that ...

This design wasn't immediately popular with everyone. But today Megan Allcock, junior designer at ilk Agency, reckons it's one of the best logos of the 2020s so far. “It might not initially seem it, ...

The Strasburg Community Library's used bookshop has officially reopened under its new name, The Strasburg Book Cellar, after ...

Incredible Voice Command But Buttons And Touch Screens Stick Around: BMW’s Next-Gen In-Car Operating SystemYes, BMW's newest screen angles match the M logo's slashes at 72.5°.But that quirky little ...