The El Segundo, California-based toy maker said it has increased “efficiencies” with over $400 million in cost savings during ...

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Popular manga publisher TOKYOPOP announces that Mattel's Barbie and Hot Wheels properties will receive manga-style graphic ...

Wondering what to gift your little girl for the Lunar New Year 2025? Mattel has released the new Barbie Lunar New Year Doll ...

In 1956, there were baby dolls for little girls to play with. but the idea of an eleven-and-a-half inch tall grown women with ...

The Barbie IP got a big boost in 2023 with the release of the Margot Robbie-starring “Barbie” movie, and the iconic doll only ...

Aaliyah's iconic doll was released by Mattel on January 16, 2025, commemorating the late singer who passed in 2001.

Mattel, the powerhouse behind the iconic Barbie doll, released a special edition Barbie to commemorate Aaliyah's birthday.