Google execs spoke about AI's impact on shopping engagement; Bluecore and DXL partnered on personalization and more.

Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ...

Munich–January 28, 2025– TWIPLA, a leader in privacy-first website analytics, is stepping into 2025 with new innovations and an expanded strategic partnership with Wix.com Ltd. (NASDAQ: WIX), the ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

Sara Badler Chief Advertising Officer, North America The Guardian Sara Badler is responsible for driving advertising revenue ...

Vinifera Wine Marketing, a California wine broker representing terroir-driven, family-owned wineries, is the new ...

Pentera’s Super Bowl ad redefines cybersecurity marketing, using humor and sports culture to spotlight security pros and the ...

Topshop is expanding its presence outside of the Asos platform and aims to acquire new consumers through the relaunch of ...

Rawn brings nearly 20 years of experience working hand-in-hand with Fortune 500 companies and sports teams to achieve their marketing goals. During her time at MLB, Rawn has been instrumental in ...

Bikky, a customer data platform built exclusively for multi-unit restaurants, announced a partnership with City BBQ, an award-winning fast-casual brand that’s smoking and serving up tastes of the ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...