2024 was the year of fragrance. There's over 1.7 billion views ... a brand that pulls inspo from extinct flowers using research from the Harvard Herbarium. As it continues to grow in 2025, notes ...

From juicy fruits to new school personalisation, here are the fragrance trends to look out for in 2025… “2025 is expected to continue to see the rise of berry notes in perfumes, as seen in ...

As a result, I’ve learned what makes a good one. When it comes to fragrance, “good” is subjective and often comes down to a matter of preference of taste. With that in mind, I spoke to a ...

While I wish the aroma was more long-lasting, I have no problem refreshing my scent throughout the day and reliving the sensation of basking in gilded light in fragrance form. I’ll be spritzing ...

Hugo Boss Bottled is described as an elegant, woody fragrance with citrus and sandalwood notes among its luxurious scents. Kenzo's offering is an amber, floral scent with jasmine and vanilla notes ...

From the bewitching attraction of Black Opium Eau de Parfum Glitter to the bold and fiery energy of LIBRE Flowers & Flames, there is a fragrance for every persona and mood. These perfumes are made ...