PGA Tour Superstore's aggressive golf retail expansion strategy balances penetration in existing U.S. markets with entry into ...

LIV Golf harnessed a number of strategies in an attempt to set itself apart from the PGA Tour when it first got off the ...

Twenty-five years seems like a long time to Mark Weissman, but that’s how long ago he decided with the help of some friends ...

PGA Tour Commissioner Jay Monahan said he met with President Donald Trump at the White House this week as the tour moves ...

In general, what are people asking for in golf shoes and what do you see on the tour that may filter its way down into the ...

Commissioner Jay Monahan and Adam Scott took a trip to Washington, D.C., like lobbyists do, hoping for some help from President Trump.

Twenty-five years seems like a long time to Mark Weissman, but that’s how long ago he decided with the help of some friends from UC Davis and Stanford to bring a major men’s college golf ...

Clubs and clothing for all shapes, sizes, age groups and playing conditions and, of course, skill levels, hit the TV screen ...

There’s never been more momentum behind the Levelwear brand on the course and off. A long-time partner of Golf Canada, the RBC Canadian Open, and the CPKC Women’s Open – along with plenty of male and ...

Despite no mega-signings, there is plenty new in LIV Golf in 2025 after a busy off season of hiring, scheduling and ...

Scottie Scheffler won The Masters, with a four-shot victory over Ludvig Åberg at Augusta National earning the world No 1 his second Green Jacket in three years. At the PGA Championship in May ...