Kuch, who has nearly one million Instagram followers, will be on hand at the Big Game itself to offer exclusive behind-the-scenes content live from New Orleans.

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

ASUS India is betting big on digital-first strategies, consumer experience, and targeted communication to strengthen its position among Gen Z and Gen Alpha. With a structured budget allocation and a ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

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Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

New Delhi: Akshat Arora, former Head of Marketing and Product at Tim Hortons ... build consumer engagement through offline and online channels, and strengthen the brand’s competitive edge ...

He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?