In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

In a major crackdown on ticket black marketing for the upcoming India-England One-Day International (ODI) at Barabati Stadium ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Offline mobile retailers are resisting this shift, arguing that quick commerce undermines the traditional retail ecosystem ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...