Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...